Wanting to reach a younger generation, First Choice set its commercial in the virtual world
21 mins ago
The metaverse has become such a hot topic in marketing, that you’d be forgiven for thinking some brands need to step away from the bandwagon. Recently, a bank in Thailand satirized marketers’ fixation with the virtual worlds by shooting an entire commercial in one.
Brittaney Kiefer
Brittaney is Adweek’s European creativity editor.
